🔍 Introduction: A turning point in digital marketing
Artificial intelligence enters a new era with the official launch of ChatGPT Agent by OpenAI. This technology is profoundly disrupting the landscape of digital marketing, natural search engine optimization (SEO) and user experience (UX).
At the house of Any In IT, we are closely monitoring these major developments to help our customers anticipate changes, adapt their online presence And stay ahead.
🤖 What is ChatGPT Agent?
ChatGPT Agent is an AI with several autonomous capabilities, capable of:
- Explore websites
- Fill forms
- Interact with interfaces (buttons, menus, CTAs)
- Analyze And compare offers
- To book a service or product without human intervention
It is made up of additional modules:
- Operator : acts directly on web interfaces
- Deep Research : collects and cross-references data
- GPT : ensures contextual reasoning and dialogue
📉 Major impacts on SEO and digital marketing
1. Transition from classic SEO toAI First SEO
The content must now please to humans and AI.
New best practices:
- Clear titles and explicit questions (
H1,H2) - Summaries from the introduction
- Short paragraphs, bulleted lists, FAQ blocks
- Structured data (
schema.org,JSON-LD)
2. AI no longer analyzes, She acts
AI agents no longer just read: they interact.
This means that your site must offer a actionable experience :
- Accessible and well-marked forms
- Fast loading and readable HTML
- Reducing invisible elements in JavaScript
3. The content must be structured, precise and actionable
Agents are looking for clear and reliable answers.
Example :
✅ “How to generate 100 leads per month with Google Ads?”
Must link to a structured article with:
- clear steps
- key figures
- verifiable source
🎯 Strategic issues for companies and agencies
🧠 1. Become a trusted source for AI
- Produce AI-ready content (guides, FAQs, practical cases)
- Publish on referenced platforms (LinkedIn, Medium, SlideShare, etc.)
- Maintain a strong presence on Google Business and professional directories
🛠️ 2. Technically structure sites for AI agents
- Simple user journeys
- Visible and accessible forms
- Structured data (
schema.org, sitemap.xml, etc.) - Optimized loading time
📈 3. Adapt SEO & SEA offers to the AI era
At the house of Any In IT, we offer services aligned with this revolution:
- Agent-Friendly Audit of Your Site
- Agentic AI Interaction Optimization (AAIO)
- LLM (Large Language Model) oriented writing + automatable actions
⚠️ Why classic SEO is no longer enough
The old levers (backlinks, keywords, tags, etc.) remain useful, but insufficient facing AI capable of reasoning and acting.
The new rules:
✅ Machine-first readability
✅ Structured, precise and unambiguous content
✅ Actionable CTAs
✅ Well-integrated structured data
🚀 What Any In IT is implementing today
🔧 Redesign of pages to make them AI & Agent-ready
📚 Production of content optimized for LLM indexing
🔍 Deployment of a AAIO audit on customer sites
🧩 Systematic integration of FAQ, HowTo and Article tags
📢 Conclusion: The era of conversational & agentic SEO has begun
AI agents, capable of reading, understanding and acting, are redefining the rules of the web.
👉 Not adapting your site today means risking becoming invisible tomorrow.
At the house of Any In IT, we help you to:
- Realign your digital strategy
- Optimizing your SEO for intelligent agents
- Creating an AI-enabled online experience
📩 Want to assess your site's AI compatibility?
Request yours now free AI-ready audit.
